What is direct primary care, and how is it different from concierge medicine?
The American Academy of Family Physicians (AAFP) describes the direct primary care (DPC) model as an alternative to fee-for-service insurance billing, typically by charging patients a monthly, quarterly or annual fee. That fee covers all or most primary care services, including clinical and laboratory services, consultative services, care coordination and comprehensive care management.
DPC Frontier, which tracks DPC law and practices, uses a three-part test. A practice qualifies as DPC if it charges a periodic fee, does not bill any third party on a fee-for-service basis, and keeps any per-visit charge below the monthly equivalent of the periodic fee.
- DPC: AAFP says practices typically charge a monthly fee, rely solely on patient fees, and do not accept insurance or take part in government programs.
- Concierge medicine: AAFP describes an annual membership contract with higher fees, and notes these practices may keep accepting insurance and billing it for covered services.
- Access: citing its 2024 DPC data brief, AAFP reports an average DPC panel of about 413 patients and that 99 percent of DPC practices provide same-day appointments.
With no insurance claims to send, a DPC practice needs different software from a traditional EHR (also called an EMR, for electronic medical record): the claims machinery goes unused and other things matter more.
What does an EHR for direct primary care need to do?
Three jobs matter most. First, record care quickly: DPC visits are longer and more conversational, so the chart is the main work product. Second, keep patients connected: the DPC Alliance says patients get direct access by phone, email and video, and often same-day or next-day appointments. Third, collect the membership fee reliably, because AAFP notes DPC practices rely solely on patient fees.
DPC Frontier's public vendor directory splits the market into membership management platforms and electronic medical record options. Some products combine both, and others do one job and connect to the rest. Whether you want one system or several is the first decision to make.
How do you choose a DPC EHR? Ten criteria and how to test each
Use this as a checklist during a trial. Each criterion says how to test it with your own workflow, before you move a single patient record.
Membership billing without insurance claims
The system should bill a recurring fee on a schedule, handle failed cards and bank transfers, and let you change or pause a plan without re-entering data. How to test: enroll a test patient on a monthly plan, trigger a failed payment, move the patient to a family or annual plan, then check what you and the patient each see.
Patient messaging and access
Direct access is the product you sell, so messages, texts, calls and booking need a home. Look for secure messaging, a record of each conversation in the chart, and a clear rule for who sees messages after hours. How to test: send a message as a patient, follow it into the chart, book a visit as a patient, and ask how an urgent request reaches you when you are away. Ask whether messaging has any per-message limit or fee.
Simple, fast charting
A DPC visit is longer and conversational, so the chart should capture it without coding prompts or billing fields you will never use. An AI scribe should draft the note for you to review and sign. How to test: chart three real visits, time them, and check that you can edit and sign every line.
Fit for a DPC panel size
AAFP reports an average DPC panel of about 413 patients, so the system should suit hundreds of members, and its cost model should not penalize a small panel. How to test: import a realistic patient list, search it, and ask in writing how the fee changes as your panel grows.
Telehealth
Video and phone visits are part of the access DPC patients expect. Check whether video is built in or a separate subscription, and whether the visit lands in the chart. How to test: run a video visit with a patient who has never used it and see how long joining takes.
Labs, prescriptions and dispensing
AAFP lists laboratory services in a typical membership, and DPC Frontier lists lab and in-office dispensing vendors. Check e-prescribing, lab ordering and results, and inventory tracking if you dispense. How to test: place a lab order, receive a result into the chart, send a prescription, and if you dispense, record a dispensed item and watch the inventory.
Intake and records transfer
New members arrive with outside records and a history to capture. Look at how the system sends intake forms, reads records you bring in, and imports a patient list. How to test: send an intake link to yourself, upload an outside record, and see whether it appears in the chart.
Data portability and exit
You should be able to leave with your data. Ask what format a full export uses, whether it includes notes, documents and messages, and whether it costs extra. How to test: export a test chart before you sign and open it outside the vendor's software.
Security, business associate agreement and audit trail
Ask for a signed business associate agreement before any patient record is loaded, a plain description of the audit trail, and the status of the vendor's security attestations. Confirm with your own counsel how HIPAA applies to you. How to test: read the agreement, then ask how access to each record is logged.
Total cost and contract terms
List every fee: software, the membership module, payment processing, messaging, labs and support. Check the contract length and how to cancel. How to test: ask for a written quote for your expected panel and read the cancellation terms before the trial ends.
What is the best EHR for direct primary care?
There is no single best EHR for direct primary care. Be wary of any page, this one included, that names the best DPC EHR without knowing your practice. The right choice depends on whether you want membership billing in the same system as the chart, how much you want AI to carry the paperwork, and whether you take any insurance. Three setups are common:
- A DPC-specific platform with membership management built in. Elation, Atlas.md and Hint Health each describe membership billing alongside charting on their public pages (see the table below). This suits a practice that wants one vendor for the chart and the monthly fee.
- An AI-driven, all-in-one practice system. Serelora is built this way: you talk to it, and it handles intake, charting, scheduling, membership billing, patient messaging, labs, telehealth and administrative work with the clinician approving. This suits a practice that wants the chart, the monthly fee and the paperwork in one system.
- A chart plus a separate membership tool. DPC Frontier lists standalone membership management platforms and standalone EMRs, so mixing is common. This suits a practice that wants to choose its own tool for each job.
Direct primary care EMR comparison: Elation, Atlas.md, Hint Health and Serelora
The table states what each competitor says on its own public pages, read on 2026-10-22 (October 2026), and what Serelora offers today. Features change, so confirm each item with the vendor. A product page describes what a vendor offers, not how well it works in your practice. Serelora publishes this page and is one of the products compared.
| Job | Serelora | Elation | Atlas.md | Hint Health |
|---|---|---|---|---|
| How it describes itself | Serelora: All-in-one AI practice software and EHR for independent practices | Elation: Primary care EHR plus billing, with a DPC page | Atlas.md: EMR software for direct care medicine | Hint Health: Says it is built for the DPC model and serves 3,500+ direct care practices |
| Membership billing | Serelora: Handles membership billing | Elation: Lists recurring card and bank billing, plan management, self-enrollment | Atlas.md: Describes billing for a subscription model of care, with online patient payments | Hint Health: Lists individual, family and employer plans, automated billing, online enrollment |
| Patient messaging | Serelora: Handles patient messaging, plus an intake link and pre-visit check-in | Elation: Patient portal for records and provider communication | Atlas.md: Patient Hub; texts, calls and video logged to the chart | Hint Health: Lists secure messaging, online booking, a member portal |
| AI note drafting | Serelora: Scribe drafts the note from the visit, every line traced; you sign; works from a phone | Elation: Note Assist AI scribe | Atlas.md: Lists audio transcription and SOAP note generation | Hint Health: Lists draft notes generated from visits |
| AI beyond the note | Serelora: Chart questions answered with links to the record; drafts for your approval | Elation: Lists AI-assisted billing | Atlas.md: Lists inbox sorting, referrals, chart and PDF summaries | Hint Health: Lists chart summaries and documentation review |
| Labs, prescribing, dispensing | Serelora: Handles labs; ask about e-prescribing and dispensing | Elation: Lists e-prescribing, lab orders and results | Atlas.md: Lists e-prescribing, in-office dispensing, inventory | Hint Health: Lists e-prescribing, lab ordering and results |
| Telehealth | Serelora: Handles telehealth | Elation: Lists integrated telehealth | Atlas.md: Lists video calls from the EMR | Hint Health: Not named on the Hint pages reviewed |
| Getting started | Serelora: Start free with a 7-day trial and no sales call | Elation: Pages point to a demo, a tour and a personalized quote | Atlas.md: Lists a free 30-day trial | Hint Health: Lists a demo request and a pricing page |
Spruce Health, which DPC Frontier lists as a communication option, describes itself as a platform for HIPAA-compliant phone, text, fax, video and secure patient and team messaging. It is a communications tool, not an EHR, so a practice would pair it with a chart. DPC Frontier also lists Akute Health, DirectCareNote, Medchartz and SigmaMD as EMR options; their own pages were not reviewed for this guide.
Where does Serelora fit in a direct primary care practice?
- Charting and the AI scribe. It drafts the visit note from the conversation with every line traced to it, you review and sign, it works from a phone, and a practice can keep the scribe it already uses. See AI scribe for independent practices and AI medical charting.
- Chart review. It reads the chart before the visit, you can ask the whole chart anything and every answer links to the record it came from, and it charts lab and vital trends on request.
- Intake and records. It sends the intake link, collects pre-visit check-in and reads the records you bring in so the chart is ready before the patient arrives. A practice can import its patient list from Office Ally itself.
- Administrative work from conversation. It handles billing and administrative work such as charges, appeals, prior authorizations and scheduling. Nothing goes out on its own: letters, appeals and note edits wait for the clinician's approval.
- Membership billing, messaging, labs and telehealth. It handles membership billing, patient messaging, labs and telehealth in the same system as the chart. Ask about the specifics your model needs, such as plan structures, e-prescribing and in-office dispensing.
- Trust and starting. It is HIPAA-compliant with a tamper-evident audit trail, a business associate agreement is signed online at signup before any patient record is read, and its SOC 2 Type II audit is in progress. A practice can start free with a 7-day trial and no sales call.
Ask every vendor, Serelora included, for the specifics your model needs, such as plan structures, e-prescribing and in-office dispensing. For the wider picture, see the best EHR for independent practices, the Serelora platform and Serelora versus Elation.
What is the best EMR for concierge medicine?
The same caution applies: no single EMR is best for every concierge practice. AAFP notes that concierge practices may keep accepting insurance and government programs and may bill insurance for covered services, so the software has to cover two jobs: membership billing, and the usual claims work for anything you still bill.
If you bill insurance for any services, confirm claim submission, eligibility checks and remittance posting with every vendor, Serelora included, because those are separate capabilities from charting. Elation's public pages, for example, list real-time eligibility, claims processing and ERA posting. A concierge practice that stays out of insurance behaves like a DPC practice for software purposes, and the ten criteria above apply as written.
What should you confirm about membership billing and messaging with any vendor?
Membership billing and messaging are the two areas where DPC practices differ most from other practices, so get written answers to these questions from every vendor you consider:
- Can the system bill a recurring fee on a schedule, retry failed payments and alert you? Which payment processor does it use, and what does that processor charge?
- Can patients enroll themselves, and can you offer individual, family and employer plans?
- Can you change, pause or cancel a plan mid-cycle, and how do refunds and prorations work?
- Can you export a clean payment record for your accountant?
- Is patient messaging secure, filed to the chart, and free of per-message limits or extra fees?
- How are texts, calls and video visits recorded, and who covers messages after hours?
- Which of these are in the base product, which are add-ons, and which come from a third party?
Ask Serelora the same questions. You should get a clear written answer from every vendor. If you are opening a practice, the new practices guide and EHR cost for small practices cover the wider decisions.
Frequently asked questions
- What is the best EHR for direct primary care?
- No single EHR is best for every direct primary care practice. Choose by testing recurring membership billing, patient messaging, charting speed, labs and prescriptions, telehealth and data export in a trial. Elation, Atlas.md and Hint Health each describe DPC features on their public pages, and Serelora suits practices that want an AI-driven, all-in-one system that handles membership billing, patient messaging, labs and telehealth.
- What is a DPC EHR?
- A DPC EHR (also called a DPC EMR) is the electronic health record software a direct primary care practice uses. Because DPC practices charge a periodic membership fee and do not bill third parties fee-for-service, it needs membership billing, patient messaging and fast charting more than insurance claims tools.
- Do direct primary care practices need an EMR that bills insurance?
- Usually not. AAFP says DPC practices typically do not accept insurance or participate in government programs, so claims tools often go unused. A practice that also bills insurance for covered services, such as a hybrid or concierge practice, should confirm claim submission and eligibility support with each vendor.
- What is the best direct primary care EMR for a new practice?
- There is no single best direct primary care EMR for a new practice. Look for a low-commitment way to start, membership billing, simple charting, a signed business associate agreement and an easy data export. Serelora lets a new practice start free with a 7-day trial and no sales call.
- What is the best EMR for DPC if I want AI charting?
- As of October 2026, Elation, Atlas.md and Hint Health each list AI note tools on their public pages. Serelora's scribe drafts the visit note from the conversation with every line traced to it, you review and sign, and it works from a phone. Compare how each system handles review and signing.
- What is the best EMR for concierge medicine?
- No single EMR is best for every concierge practice. AAFP notes concierge practices may keep billing insurance for covered services, so check membership billing and, if you bill insurance, claim submission, eligibility and remittance support. Test each system in a trial against your own visits.
- Does Serelora handle membership billing, messaging, labs and telehealth for DPC?
- Yes. Serelora handles membership billing, patient messaging, labs and telehealth in the same system as intake, charting, the AI scribe, chart review and administrative work from conversation. If your model needs specifics, such as plan structures or e-prescribing, ask Serelora and every other vendor for a clear written answer.
Sources and method
Definitions of direct primary care and concierge medicine come from the AAFP and DPC Frontier pages in the sources. The comparison table uses only statements on each vendor's own public pages (Elation's home and DPC pages, the Atlas.md home page, the Hint Health home and DPC pages), read on 2026-10-22, plus DPC Frontier's vendor directory for product categories. Serelora's column describes what Serelora offers today. We trialed no product, measured no speed or accuracy, and quote no prices. The CharmHealth home page does not mention direct primary care, so it is not compared.
- AAFP: Direct primary care, what to know, read October 22, 2026
- DPC Frontier: Defining Direct Primary Care, read October 22, 2026
- DPC Frontier: Vendors directory, read October 22, 2026
- Direct Primary Care Alliance: Choose DPC, read October 22, 2026
- Elation Health: EHR for direct primary care, read October 22, 2026
- Elation Health: home page, read October 22, 2026
- Atlas.md: home page, read October 22, 2026
- Hint Health: home page, read October 22, 2026
- Hint Health: direct primary care, read October 22, 2026
- Spruce Health: home page, read October 22, 2026

